Introduction
The watch industry in Pakistan has experienced remarkable growth over the past decade. With a growing middle class and an increasing interest in personal style, watch enthusiasts in the country are spoiled for choice when it comes to selecting quality timepieces. From classic designs to modern technology integrated into smartwatches, the options are endless. This blog highlights the top watch brands in Pakistan in 2025, shedding light on what makes them stand out and why they deserve a place on your wrist.
Whether you’re a casual buyer or a horology aficionado, this guide will help you discover the most sought-after watches available in the Pakistani market, while exploring the trends shaping consumer preferences.
Criteria for Selection
Choosing the best watch brands involves analyzing several factors that influence both the functional and aesthetic value of a timepiece. For this blog, we have ranked the brands based on the following criteria:
- Quality – Durability, craftsmanship, and use of premium materials.
- Design – Style versatility and attention to detail.
- Price Range – Affordability and value for money.
- Popularity – Customer preference and brand reputation in Pakistan.
- Availability – Ease of access through local outlets or e-commerce platforms.
Each brand listed below meets these criteria, offering a range of watches—from timeless classics to cutting-edge designs.
Top Watch Brands in Pakistan in 2025
1. Rolex
History: Rolex needs no introduction. Founded in 1905 in Switzerland, Rolex is synonymous with luxury and prestige. Known for its high-quality craftsmanship and iconic designs, Rolex watches are considered the ultimate status symbol.
Signature Styles:
- Oyster Perpetual Submariner (Dive Watch)
- Datejust (Elegant Daily Wear)
- Daytona (Sport Chronograph)
Price Range:
- Starting at PKR 750,000 to PKR 20 million+
Why It Stands Out:
Rolex watches are a long-term investment, appreciated for their timeless design and excellent resale value. Whether it’s a business meeting or a casual gathering, a Rolex makes a statement like no other.
2. Casio
History: A well-loved Japanese brand, Casio has been delivering affordable yet durable watches since the mid-20th century. Their lineup appeals to a wide audience, from students to professionals.
Signature Styles:
- G-Shock (Shock-resistant, sporty design)
- Edifice (Office-friendly, modern appeal)
- Vintage Series (Old-school aesthetics with modern features)
Price Range:
- Starting at PKR 8,000 to PKR 50,000
Why It Stands Out:
Casio’s G-Shock line is especially popular among younger audiences and adventurers due to its durability and ruggedness. Affordable pricing makes it accessible to a broader demographic.
3. Seiko
History: Another Japanese giant in the watch industry, Seiko combines elegance and innovation with its wide range of dependable mechanical and quartz timepieces. Founded in 1881, it remains a symbol of quality and affordability.
Signature Styles:
- Prospex (Adventure-friendly watches)
- Presage (Classic elegance)
- Astron (Solar-powered GPS watch)
Price Range:
- Starting at PKR 15,000 to PKR 150,000
Why It Stands Out:
Seiko has established a loyal customer base in Pakistan due to its reliability and diverse designs, from elegant dress watches to outdoor watches.
4. Tag Heuer
History: Tag Heuer, a Swiss legacy brand founded in 1860, is renowned for blending bold designs with cutting-edge functionality. Its strong association with sports has garnered international acclaim.
Signature Styles:
- Carrera (Sporty yet sophisticated)
- Monaco (Retro-inspired square case)
- Aquaracer (Precision and durability)
Price Range:
- Starting at PKR 150,000 to PKR 1.5 million
Why It Stands Out:
Tag Heuer is perfect for people who love precision engineering and sporty styles. It’s a favorite among car and racing enthusiasts, thanks to its partnership with Formula 1.
5. Citizen
History: Citizen is a pioneer in sustainable watchmaking, offering reliable timepieces that are eco-friendly. Originating in Japan in 1930, it has a global reputation for technical innovation and value for money.
Signature Styles:
- Eco-Drive (Light-powered)
- Promaster (All-purpose durability)
- Quartz Series (Affordable everyday wear)
Price Range:
- Starting at PKR 10,000 to PKR 100,000
Why It Stands Out:
Citizen’s Eco-Drive collection has revolutionized the watch market by eliminating the need for battery changes. It’s a go-to brand for professionals seeking practical, stylish timepieces.
Table of the Top Watch Brands
|
Brand |
Signature Models |
Price Range (PKR) |
Key Features |
|---|---|---|---|
|
Rolex |
Submariner, Datejust, Daytona |
750,000 – 20,000,000+ |
Luxurious, timeless, investment value |
|
Casio |
G-Shock, Edifice, Vintage Series |
8,000 – 50,000 |
Rugged, affordable, tech-savvy designs |
|
Seiko |
Prospex, Presage, Astron |
15,000 – 150,000 |
Reliable, stylish, versatile options |
|
Tag Heuer |
Carrera, Monaco, Aquaracer |
150,000 – 1,500,000 |
Sporty, precise, bold aesthetics |
|
Citizen |
Eco-Drive, Promaster, Quartz |
10,000 – 100,000 |
Sustainable, innovative, everyday use |
Trends in Watch Preferences
The watch landscape in Pakistan is rapidly evolving, driven by changing tastes and technological advancements. Here are a few emerging trends to watch out for in 2025:
- Smartwatches on the Rise
Tech-driven timepieces are becoming increasingly popular. Brands like Apple, Samsung, and Garmin are competing with traditional players by offering fitness tracking, notifications, and built-in GPS capabilities.
- Preference for Sustainability
Eco-conscious consumers are leaning toward sustainable practices, fueling the success of collections like Citizen’s Eco-Drive.
- Statement Pieces
The younger demographic is showing more interest in bold, statement watches as a reflection of personality and style preference.
- Gender-Neutral Designs
Unisex watch designs are gaining traction, appealing to a broader audience by focusing on universal aesthetics.
Discover Your Perfect Watch
The watch market in Pakistan in 2025 offers something for everyone—from affordable and durable watches by Casio and Citizen to luxurious, investment-worthy choices like Rolex. Whether you prioritize design, innovation, or value for money, the brands on this list ensure you’ll find something to suit your style and budget.
Check out these brands during your next shopping spree and elevate your watch game to align with global trends. A well-chosen watch doesn’t just tell time; it tells your story.
Have a particular brand in mind? Feel free to share your thoughts and preferences in the comments below!